This twill material got its name from the French city of Nimes. The original “serge de Nimes” has been reduced to a short “denim”. The fabric was used to protect the cargo carried, and then became the clothing of sailors. Too dense and rough, it was intended only for working equipment. It perfectly protected and served for a long time.
By the way, it was the sailors who first came up with the “flare”. It was extremely uncomfortable to wash the deck in tight trousers that got wet from below. A flare easily turned up and returned to its original form. The very first denim pants were brown, not blue.
The appearance of the familiar name “jeans” and the material itself all date from the beginning of the 19th century, when sailors called their trousers “jenises”. At the same time, the production of blue fabric trousers began in the city of Genoa, using fabric woven with white and blue threads. Silhouettes familiar to us began to be created. The British, with their characteristic accent, distorted the name of the city “genoa” a little, turning the trousers into “jean”.
Wearproof and bright, they became an invariable attribute of cowboys and gold miners.
At the same time, Levy Strauss and his companion Jacob Davis combined work pants with five pockets and rivets. In May 1873, they obtained a patent for the manufacture of multifunctional and durable trousers. Since then, the story of jeans began. The name of the creator gives us a hint that the first jeans were created and have survived under Levi’s brand. A small pocket was originally intended for pocket watches since there were no wristwatches at that time.